Nori
Ramen restaurant Application with special focus on customization
There is no denying that Ramen is the most popular dish in Japanese cuisine and to no one's wonder ramen joints are drawing droves of diners, off-duty chefs, and seemingly everyone on your Instagram feed to them .By offering customisation this hearty broth and toothsome noodle dish elevates and offers an experience that three minute noodles cannot deliver. Nori aims to make you mumble “oishii” with every bite of their scrumptious ramen.
Role
Solo project for the ui/ux Calarts coursera course (2020)
Timeline
3.5 weeks
The Problem statement
Ramen shops are usually crowded and queues get rather long. Waiting for more than forty minutes to just eat a bowl of ramen seems cumbersome. Often these bowls come with pre-fixed ingredients with little to no room for add ons during a busy and chaotic day.
Design Strategy
To combat the problem mentioned I dove into some specifics related to Target Audience
Such as
Roles (Groups of people with similar groups) for NORI are
Late night partier or studier
People who want to eat when they get off of work or when they are finished with their classes
Foodies
Ramen fanatics
Demographics (gender, age, education, occupation, marital status, income,location) for NORI are
18-40 Year olds
College/University students,Part time workers, People who work a 9-5 job
Limited Income
Lives close by or in a dorm
Psychographics (personality, values, attitudes, interests, lifestyles) are
Personality and attitudes: Adventurous, Young, Youthful,Fun
Values: On a budget, Open minded
Interests and lifestyles: Late night partiers or late night studiers, Active social life, Spends time around friends
We then define them as
Personas
Moving on to sitemapping and wireframing
Sitemap
Finally here's how the screens turned out for nori after following the information architecture
Wireframes
Home Page and Menu
Prefixed Bowls and sides
Customisation
Others
Hi Fidelities
Home page and Menu
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Menu
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Customisation
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Results
Nori was the first project I ever worked on that has enabled me to do extensive research. I realised how important research is to ux through this project.
What I would do differently
Looking back at this project I just found a few ways that didn’t work for the app. From noticing mistakes in my UI to uncovering more foundational UX problems in my app, I’m thankful to have the time to reflect on this project. In the end, I worked hard to get the app ready as soon as I could. The process I went through to develop NORI helped me understand the principles of ux, and reflecting back helps me realise how far I have progressed from then, even if the premise of the app is rather simple. Not to mention, I have a better sense of how to obey Web Content Accessibility Guidelines (WCAG) standards now!